Angel Lok
Senior Product Designer specializing in Complex Enterprise Systems, HealthTech & Digital Transformation.
5+ years of experience transforming complex workflows into intuitive digital products for leading organizations, government bodies, and enterprise brands in Hong Kong.
Freelancer
@
May-Aug 2026
Al-Driven Visuals & Prototyping:
Integrated Figma Make and advanced Al tools into the UI/UX workflow to rapidly prototype ideas and generate dynamic 2.5D videos, elevating the visual storytelling and interactive
Freelancer
@
May-Aug 2026
Al-Driven Visuals & Prototyping:
Integrated Figma Make and advanced Al tools into the UI/UX workflow to rapidly prototype ideas and generate dynamic 2.5D videos, elevating the visual storytelling and interactive
Senior UI/ UX Designer
@
Automated Systems Holdings Limited
Apr 2021 – Dec 2025
Strategic Leadership:
Led end-to-end design for high-profile government and corporate digital products, aligning business goals with seamless user experiences through expert stakeholder managementGamification & Reward Systems: Designed gamified engagement mechanics for Support Plus, introducing an interactive rainbow mini-game that encouraged patients and caregivers to read educational cancer resources to fill color segments, while spearheading end-to-end reward redemption flows for Macau Casino membership systems to drive conversion and retention.
System Complexity: Transformed intricate requirements into accessible, high-fidelity systems for major clients, including the Hospital Authority and Macau casinos
Al Integration:
Accelerated ideation and discovery by leveragingGenerative Al to transform conceptual copy and user flows into Figma-ready prototypes
Senior UI/ UX Designer
@
Automated Systems Holdings Limited
Apr 2021 – Dec 2025
Strategic Leadership:
Led end-to-end design for high-profile government and corporate digital products, aligning business goals with seamless user experiences through expert stakeholder managementGamification & Reward Systems: Designed gamified engagement mechanics for Support Plus, introducing an interactive rainbow mini-game that encouraged patients and caregivers to read educational cancer resources to fill color segments, while spearheading end-to-end reward redemption flows for Macau Casino membership systems to drive conversion and retention.
System Complexity: Transformed intricate requirements into accessible, high-fidelity systems for major clients, including the Hospital Authority and Macau casinos
Al Integration:
Accelerated ideation and discovery by leveragingGenerative Al to transform conceptual copy and user flows into Figma-ready prototypes
UI/ UX Designer
@
BEX Solutions Ltd
Jul 2018 – Mar 2021
• User-Centric Design: Developed interactive mock-ups and site architectures optimized for user flow, ensuring 100% compliance with global accessibility and mobile-first standards
• Stakeholder Buy-in: Presented design logic and prototypes to project leaders to secure buy-in for complex UI overhauls
UI/ UX Designer
@
BEX Solutions Ltd
Jul 2018 – Mar 2021
• User-Centric Design: Developed interactive mock-ups and site architectures optimized for user flow, ensuring 100% compliance with global accessibility and mobile-first standards
• Stakeholder Buy-in: Presented design logic and prototypes to project leaders to secure buy-in for complex UI overhauls
Graphic Designer
@
iEC Printing and Production
Oct 2015– Feb 2016
• Executed multimedia and print designs, specializing in typesetting and photo editing
• Delivered marketing assets under tight deadlines for high-volume production
Graphic Designer
@
iEC Printing and Production
Oct 2015– Feb 2016
• Executed multimedia and print designs, specializing in typesetting and photo editing
• Delivered marketing assets under tight deadlines for high-volume production
Skills
UX research
Interaction design
Design systems
Prototyping
User flows
Visual design
Information architecture
Document Digestion
Education
Education
Bachelors of Arts (Interactive Media)
2016 - 2018· The Hong Kong Polytechnic University
Associate of Science Creative (Digital and Media
Design)
Product Designer
2013 - 2015· The Baptist University
May 2021 - Aug 2023